Importance of Commitment and Consistency in UX Marketing
In this article, we will explore UX Marketing strategies used by the renowned language learning platform, Duolingo. Our focus will be on how Duolingo effectively utilizes commitment and consistency...
Analyzing Spotify’s Social Proof Strategies for UX Marketing Success
In this article, we are going to talk about UX Marketing strategies used by the music streaming company, Spotify. Our focus will be on how Spotify uses social proof...
UX Marketing: An Ongoing Strategy
While traditional marketing can be divided into one-time campaigns, it’s almost always impossible to obtain results with UX Marketing if it is not ongoing. The reason is that UX...
Combining UX Marketing with Traditional Marketing for Optimal Results
In Marketing, it is crucial to follow what happens in your market. The whole picture is evolving extremely fast, so fast in recent years that it is difficult for...
Comparison: Traditional Marketing vs. UX Marketing
As we discuss UX Marketing, often I hear questions about the difference between this new UX-driven approach and traditional marketing. While both have the same goals: get leads and drive...
UX Marketing: Where Every Customer Journey Begins
It is common to think about User Experience (UX) for product development. However, it is only sometimes attached to marketing strategies. UX Marketing changes this mindset by intertwining UX principles with...
The Role of User Research in UX Marketing
UX Marketing is a new concept blending user experience with marketing. It is led by Ginny at VDS Digital Agency who created UXMI (the UX Marketing Institute). This concept is transforming how...
How UX Marketing Can Help Your Startup?
UX Marketing is a new concept in the way companies and startups interact with their audience. Developed by Ginny at VDS Digital Agency, it's an innovative blend of user experience (UX)...