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UX Marketing: An Ongoing Strategy

While traditional marketing can be divided into one-time campaigns, it’s almost always impossible to obtain results with UX Marketing if it is not ongoing. The reason is that UX...

Comparison: Traditional Marketing vs. UX Marketing

As we discuss UX Marketing, often I hear questions about the difference between this new UX-driven approach and traditional marketing. While both have the same goals: get leads and drive...

UX Marketing: Where Every Customer Journey Begins

It is common to think about User Experience (UX) for product development. However, it is only sometimes attached to marketing strategies. UX Marketing changes this mindset by intertwining UX principles with...

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