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User Journey
How To Get Your Customers To Trust You In The Age of AI
Have you ever looked at your marketing and thought, "Why isn't this working?"
You've got the website, the strategy, maybe even the ads running… but people still aren't converting. If...
How UX Marketing Empowers Women to Build Their Brands with Confidence and Clarity
Building and growing a brand can feel overwhelming, especially when the path isn't clear and resources are limited. For women entrepreneurs, these challenges are often compounded by visibility gaps...
Why Human in the Loop is Essential for Authentic Marketing Success
After an interesting conversation this morning, this article offers insights about AI and automation in marketing, introducing the concept of Human in the Loop.
I hear everything about new tools...
Marketing’s Trajectory in 2025: AI, Data, and Human Expertise
This year, marketing is evolving faster than ever, fuelled by advances in artificial intelligence (AI) and the increasing power of data analytics. Yet amidst this technological surge, one truth...
The Long-Term Vision of UX Marketing: Why Stability Leads to Success
Success in UX Marketing isn’t about quick wins—it’s about playing the long game. The brands that genuinely thrive are those that take a patient and strategic approach, building experiences...
How to Optimize Your Holiday UX Marketing: Actionable Strategies
The holiday season presents a golden opportunity for businesses to maximize sales, engage customers, and foster loyalty. But with countless brands competing for attention, standing out requires more than...
Importance of Commitment and Consistency in UX Marketing
In this article, we will explore UX Marketing strategies used by the renowned language learning platform, Duolingo. Our focus will be on how Duolingo effectively utilizes commitment and consistency...
UX Marketing: An Ongoing Strategy
While traditional marketing can be divided into one-time campaigns, it’s almost always impossible to obtain results with UX Marketing if it is not ongoing. The reason is that UX...
UX Marketing: Where Every Customer Journey Begins
It is common to think about User Experience (UX) for product development. However, it is only sometimes attached to marketing strategies. UX Marketing changes this mindset by intertwining UX principles with...
The Role of User Research in UX Marketing
UX Marketing is a new concept blending user experience with marketing. It is led by Ginny at VDS Digital Agency who created UXMI (the UX Marketing Institute). This concept is transforming how...
