User Journey

Have you ever looked at your marketing and thought, "Why isn't this working?"  You've got the website, the strategy, maybe even the ads running… but people still aren't converting. If...

Building and growing a brand can feel overwhelming, especially when the path isn't clear and resources are limited. For women entrepreneurs, these challenges are often compounded by visibility gaps...

After an interesting conversation this morning, this article offers insights about AI and automation in marketing, introducing the concept of Human in the Loop. I hear everything about new tools...

This year, marketing is evolving faster than ever, fuelled by advances in artificial intelligence (AI) and the increasing power of data analytics. Yet amidst this technological surge, one truth...

Content marketing is not dead! Nowadays, content creation has become the heart of effective marketing strategies, especially in UX Marketing©. With user expectations continuously evolving, businesses need to effectively...

Success in UX Marketing isn’t about quick wins—it’s about playing the long game. The brands that genuinely thrive are those that take a patient and strategic approach, building experiences...

The holiday season presents a golden opportunity for businesses to maximize sales, engage customers, and foster loyalty. But with countless brands competing for attention, standing out requires more than...

In this article, we will explore UX Marketing strategies used by the renowned language learning platform, Duolingo. Our focus will be on how Duolingo effectively utilizes commitment and consistency...

While traditional marketing can be divided into one-time campaigns, it’s almost always impossible to obtain results with UX Marketing if it is not ongoing. The reason is that UX...

It is common to think about User Experience (UX) for product development. However, it is only sometimes attached to marketing strategies. UX Marketing changes this mindset by intertwining UX principles with...