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Introduction

UX Marketing© is a new marketing methodology invented and developed by Virginie (Ginny) Delaitre in early 2023, a visionary leader in the digital marketing and user experience (UX) fields. As explained in this article, UX Marketing is a unique approach designed to redefine how businesses interact with their audiences by integrating UX-driven principles into marketing strategies.

Firstly, recognizing the need for a structured framework and industry standards around this new discipline, Ginny founded the UX Marketing Institute (UXMI) in December 2023. UXMI, as an entity of VDS Digital Agency, has been established to educate, certify, and advocate for UX Marketing as the future of digital marketing strategies. UXMI and VDS, led by Ginny, play a crucial role in developing and setting the official methodology for UX Marketing, ensuring a high standard of excellence in the field.

For instance, over the past two years, VDS has developed unique tools, such as the UX Marketing Workflow, to implement these UX-driven strategies in real-world scenarios for clients across various industries, including the US military and healthcare fields. Real-life implementations are proof that UX Marketing is more than a concept; it is something new that makes a difference in the marketing industry.

What Makes UX Marketing Unique? It’s All About User Experience.

Unlike conventional marketing methods, UX Marketing focuses on how users interact with digital experiences during the marketing process. It goes beyond traditional methods to ensure that every touchpoint aligns with the users’ needs, behaviors, and expectations. This UX-driven approach transforms marketing from persuasion to facilitation. With UX Marketing, brands succeed by delivering value, usability, and seamless interactions instead of simply pushing messages or offers, making users feel valued and considered.

The Key Differentiators of UX Marketing

1. Invented and developed by Virginie Delaitre, UX Marketing is not a repackaging of existing strategies but a distinct discipline designed to bridge the gap between marketing performance and user satisfaction. UX Marketing is a concept that didn’t formally exist before 2023.
2. Experience-First Approach – Unlike traditional marketing that prioritizes conversion optimization alone, UX Marketing prioritizes user intent, behavior, and engagement as the core drivers of success, which naturally leads to conversions.
3. The UXMI Framework – UX Marketing follows a structured research-backed methodology and unique tools formalized by the UX Marketing Institute (UXMI) to ensure measurable impact and repeatable success.
4. Trust Over Tactics – UX Marketing moves beyond short-term sales techniques, focusing on building credibility and long-term relationships through transparent, user-friendly, and reliable brand experiences.

The UX Marketing Philosophy

At its core, UX Marketing is built on the belief that marketing should enhance, not interrupt, the user’s journey. It leverages UX best practices, behavioral psychology, and data-driven insights to create digital experiences that are:

✔ Effortless – Reducing friction in the customer journey.
✔ Trustworthy – Building credibility through clarity and transparency.
✔ Personalized – Tailoring content and experiences to user intent.
✔ Data-driven – Continuously improving through analytics and user feedback.

How UX Marketing Differs from Traditional Marketing

To summarize, while traditional marketing focuses on aggressive outbound tactics, sales funnels, and direct promotion, UX Marketing places the user at the center of all marketing strategies. UX-driven marketing strategies increase conversions by ensuring that each marketing action aligns with user needs rather than interrupting their journey.

UX Marketing, the Future of Marketing

Digital marketing in 2025 is rapidly shifting towards AI-driven personalization, behavioral analytics, and customer-focused experiences. UX Marketing supports the marketing domain throughout this transformation, ensuring that brands do more than just sell; they genuinely connect with their audiences.

By prioritizing UX-driven solutions that focus on user intent, seamless interaction, and genuine value, UX Marketing creates lasting brand loyalty, increases trust, reduces churn, and maximizes long-term revenue—far beyond what traditional marketing can achieve.

Conclusion

UX Marketing, invented and developed by Ginny, is not a passing trend—it is the next evolution of marketing. As brands compete in an increasingly crowded space, those that adopt UX Marketing will lead in engagement, trust, and long-term success.

With the UX Marketing Institute (UXMI) driving education, research, and certification, UX Marketing is positioned to become the new industry standard for businesses prioritizing user experience (UX) as the foundation of marketing success.

© 2025 Virginie Delaitre. All rights reserved.