Our Story

VDS was founded in 2021 by award-winning digital marketing expert Virginie “Ginny” Delaitre. With a strong background in design and experience developing websites, apps, and marketing strategies across France and the U.S., Ginny created the concept of UX Marketing© to reshape how modern organizations approach digital communication. Her user-first methodology emphasizes clarity, alignment, and thoughtful interactions across every stage of the customer journey.

“Marketing shouldn’t just sell a product; it should also convey a story that resonates with the user’s experience. That’s the essence of UX Marketing,” Ginny said, who published the proprietary UX Marketing© methodology in late 2023.

Over the years, VDS has supported organizations across industries by refining their digital presence and strengthening their strategic foundations. Our user-centered engagement model emphasizes clarity, consistency, and long-term impact. These collaborations reflect our commitment to thoughtful, innovative work and our dedication to helping teams communicate more effectively.

By placing user experience at the heart of our approach, we help organizations build stronger connections with their audiences and move forward with greater strategic confidence.

Our Culture

At VDS, our culture is driven by a commitment to excellence, innovation, and user-first thinking. We focus on deeply understanding user needs and behaviors, enabling us to craft strategies that create meaningful, long-term impact. Our work adapts to the fast-evolving digital landscape, ensuring that the organizations we support remain aligned, informed, and well-positioned for growth.

We foster a collaborative and inclusive environment where thoughtful ideas are encouraged, and every contribution supports our shared mission of improving digital communication through UX Marketing©.

Why Choose Us

Your Success Is Our Focus

Choose VDS for a thoughtful, strategic approach grounded in UX Marketing©. We combine expertise with user-first insight to provide clear direction, strengthen communication, and support sustainable growth. Our work emphasizes long-term impact, strategic alignment, and meaningful engagement—not just short-term metrics.