AUTHOR NAME

Ginny Delaitre

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Ginny Delaitre is a Marketing Director and award-winning leader in UX Marketing, specializing in designing full-funnel growth systems that align user experience, messaging, and acquisition. Through her work, she helps organizations improve conversion, reduce friction, and drive measurable business outcomes across web and mobile platforms. Connect with Ginny on LinkedIn.
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Growth & Leadership

UX Marketing: Where Every Customer Journey Begins

Ginny Delaitre Ginny Delaitre -
It is common to think about User Experience (UX) for product development. However, it is only sometimes attached to marketing strategies. UX Marketing changes this mindset by intertwining UX principles with...
Growth & Leadership

The Role of User Research in UX Marketing

Ginny Delaitre Ginny Delaitre -
UX Marketing is a new concept blending user experience with marketing. It is led by Ginny at VDS Digital Agency who created UXMI (the UX Marketing Institute). This concept is transforming how...
Growth & Leadership

How UX Marketing Can Help Your Startup?

Ginny Delaitre Ginny Delaitre -
UX Marketing is a new concept in the way companies and startups interact with their audience. Developed by Ginny at VDS Digital Agency, it's an innovative blend of user experience (UX)...
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