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Friday, May 24, 2024

The Role of User Research in UX Marketing

By VDS Digital Agency

UX Marketing is a new concept blending user experience with marketing. It is led by Ginny at VDS Digital Agency who created UXMI (the UX Marketing Institute). This concept is transforming how businesses and startups engage with their audience for better results and happier customers. It’s about deeply understanding your customers to create meaningful marketing strategies.

User Research in UX Marketing

User research is about getting into your customer’s world. It involves various methods like surveys, user testing, and direct feedback to gain a deep understanding of your audience’s needs, preferences, and pain points. This knowledge helps tailor products and marketing efforts to what truly resonates with users. For startups, user research is already known to be invaluable in product development. It guides the creation of features and designs that meet user expectations, ensuring that the final product is not just functional, but also agreeable to use.

The best way to integrate user research in marketing is to talk to your users and learn about their habits and ways for them to find your product. The first challenge for startups is brand awareness. Their logo or name is not widely known, and people have to discover the product before even thinking about using it. This is where feedback comes in, it is common to ask your user where they found the product, and that’s the very basic of UX Marketing.

The first challenge for startups is brand awareness. Their logo or name is not widely known, and people have to discover the product before even thinking about using it.

User-Centric Marketing Strategies

To go deeper, with user research data, startups can develop marketing campaigns that speak directly to their audience’s hearts. It’s about creating content and using channels that align with the users’ lifestyles and preferences, making marketing efforts more efficient and effective.

This can include customizing messaging or addressing only a section of the public. Often, founders believe their product appeals to a wide range of users. However, after user research, it usually appears that the target market ready to pay for the product is much lower.

After user research, it usually appears that the target market ready to pay for the product is much lower.

Essentially, UX Marketing enables marketers to create more personalized and impactful experiences, increasing engagement and the likelihood of conversion. If at least 60% of your audience doesn’t open your newsletter, then who are you writing to?

Why Startups Can’t Ignore UX Marketing

In today’s competitive market, startups need every advantage. UX Marketing, powered by user research, offers a way to stand out, ensuring that every dollar spent on product development and marketing brings maximum returns.

UX Marketing, anchored by robust user research, is more than a trend; it’s a fundamental shift in how startups approach marketing and product development. By understanding and prioritizing user needs, startups can create more meaningful connections, driving growth and establishing a loyal customer base essential to their success.

Ginny Delaitre
Ginny Delaitre
Founder and President @ VDS. Ginny is an experienced leader in UX Marketing, specializing in enhancing digital landscapes across web and mobile platforms. They excel in quickly developing solutions through user-centric designs and guiding multi-disciplinary teams. As the Founder and CEO of VDS & UXMI, Ginny is at the forefront of driving digital excellence. Connect with them at ginny@vdsdigitalagency.com.

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