Building and growing a brand can feel overwhelming, especially when the path isn’t clear and resources are limited. For women entrepreneurs, these challenges are often compounded by visibility gaps and biases in the business world.
But what if there was a way to approach marketing that aligns with your natural strengths—empathy, storytelling, authenticity—and gives you a clear roadmap without the burnout? At VDS, we believe UX Marketing©️ is a powerful approach and a way to empower women to create lasting brands.
This article is written from my speaking presentation at the 9th Global Virtual Summit for Women’s RISE on June 26, 2025.
Understanding the Reality Women Face in Business
Despite owning nearly 40% of businesses in the U.S., women-led startups receive only about 1.8% of venture capital funding and generate a disproportionately small share of total revenue. These numbers point to persistent systemic challenges—biases and visibility gaps that make it hard for women to break through and scale their ventures. Acknowledging these realities is the first step toward crafting strategies that work better and feel more authentic.
It’s not just about making noise but making meaningful, lasting connections that support growth.
The Story Behind UX Marketing at VDS
Our journey began with a simple truth: traditional marketing often overlooks the human experience, focusing too much on quick wins and flashy metrics. In 2021, VDS Digital Agency was founded with a mission to change that by offering design and UX-focused marketing strategies that prioritize user experience as the heart of the brand story.
We pioneered the discipline of UX Marketing — blending empathy, clarity, and audience journey mapping into a marketing methodology that builds trust over time. This approach has proven successful across diverse industries, from healthcare to technology.
Women’s Unique Strengths in Branding
Women bring powerful and distinctive strengths to branding:
- Storytelling that resonates on an emotional level
- Empathy-driven communication that fosters genuine connection
- Marketing with authenticity rather than hype
- A focus on long-term trust instead of short-term flash
These strengths align perfectly with UX Marketing’s core principles. Embracing these traits can transform branding from a costly struggle into an empowering journey of connection and credibility.
Marketing Through a Different Lens: Do Women Market Differently?
Yes, and that difference is valuable. While traditional marketing often leans heavily on performance metrics and volume, women tend to lead with trust, relevance, and emotional clarity. UX Marketing respects this approach by centering the user’s needs and experience, not just algorithms or fleeting trends. This shift ensures every message feels meaningful to your audience, creating deeper loyalty and engagement.
What is UX Marketing? A New Path to Real Connection
UX Marketing is a relatively new discipline, formalized by Ginny Delaitre, Founder and CEO of VDS, in 2023 and copyrighted in 2025, that integrates user experience (UX) principles directly into marketing strategies.
It emphasizes empathy for your audience, clarity in messaging, and detailed mapping of the customer journey. Unlike marketing tactics designed for viral spikes, UX Marketing aims for lasting relationships built on trust.
Tools like the UX Marketing Workflow help visualize and optimize each step to meet your audience where they are, creating a seamless and genuine brand experience.
Why UX Marketing Works Especially Well for Women
UX Marketing provides key benefits that resonate strongly with women entrepreneurs:
- Confidence through clarity: You get a strategic roadmap that feels manageable and trustworthy.
- Consistency without burnout: A process-driven approach replaces hustle culture with sustainable growth.
- Credibility over time: Delivering real value fosters long-term trust far beyond flashy hype.
This blend helps women balance authenticity with business success while maintaining their well-being, a vital but often overlooked aspect.
A Step-by-Step Example: Building Your Brand with UX Marketing
- Study Your Audience: Create personas and Ideal Customer Profiles (ICPs) grounded in real data and insights. AI tools like ChatGPT can assist with brainstorming and analysis.
- Find Your Audience’s Channels: Identify where your audience gathers—LinkedIn for some, Instagram or Facebook for others—and establish a genuine presence there.
- Focus on One Topic Per Month: Streamline content creation by dedicating each month to a specific theme, supported by varied formats like posts, articles, newsletters, videos, or podcasts.
- Schedule Ahead: Planning content in advance brings peace of mind and improves quality, reducing the chaos of last-minute posts.
- Follow Up & Engage: Respond actively, share value, and convert leads. Analyze your data regularly to fine-tune upcoming efforts.
This method helps you build trust and credibility steadily instead of chasing unpredictable viral moments. 📈
Getting Started with UX Marketing: Your Practical Map
- Develop a Brand Kit combining your visual identity and brand voice for consistent messaging.
- Choose the platforms your audience uses and focus energy there.
- Commit to consistent, theme-based content monthly—quality over quantity.
- Use AI as a helpful assistant, but remember, your voice and story are what truly connect.
- Practice patience. Trust and brand loyalty grow gradually but last long.
Final Thoughts
I am passionate about helping entrepreneurs for more than 10 years, especially women, harness a marketing approach that feels authentic, clear, and empowering.
UX Marketing isn’t just a tactic—it’s a promise to put the human experience first, creating brands that connect deeply and grow steadily.
👉 Download the full presentation here
I’d love to hear from you—continue the conversation in the comments or directly with me on how to build your brand with confidence and clarity. 🌟
